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There are 5 record/s using the keyword/s: brand personality.

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Title	Date	Creator	Publication Type	Institution
Brand personality and brand equity: evidence from the sportswear industry	2015	Su, Jin	Faculty	Consumer, Apparel, and Retail Studies, UNCG
Brand personality and its impact on brand trust and brand commitment: An empirical study of ...	2018	Su, Jin	Faculty	Consumer, Apparel, and Retail Studies, UNCG
Brand Personality, Consumer Satisfaction, and Loyalty: A Perspective from Denim Jeans Brands...	2017	Su, Jin	Faculty	Consumer, Apparel, and Retail Studies, UNCG
Exploring the personality of luxury fashion brands: Evidence from young US consumers	2017	Su, Jin	Faculty	Consumer, Apparel, and Retail Studies, UNCG
Exploring the Personality of Sportswear Brands	2014	Su, Jin	Faculty	Consumer, Apparel, and Retail Studies, UNCG